Electronic Media Management, Fourth Edition
Editorial Reviews
Book Description
"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.
This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
New edition, reflecting new regulations and policies since the Telecommunications Act of 1996
New coverage of the Internet and World Wide Web and their impact on broadcasting
Extensively updated to reflect the impact of the new digital technology
From the Publisher
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
Electronic Media Management, Fourth Edition
Electronic Media Management, Fourth Edition,Peter Pringle,Michael F Starr,William McCavitt,Focal Press,0240803329,Broadcasting,Business / Economics / Finance,Business Aspects,Electronics - General,Management,Management - General,Media Studies - Electronic Media,Radio stations,Science/Mathematics,Technology,Television stations,Management & management techniques,Media studies,Performing Arts / Business Aspects,Radio & television industry,Special kinds of photography
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