Design Literacy: Understanding Graphic Design

Design Literacy: Understanding Graphic Design

Editorial Reviews The Bookwatch, November, 1997 Steven Heller and Karen Pomeroy's Design Literacy is a winner: a guide to graphic design which presents over ninety object lessons examining the contexts in which works have made contributions to the field of graphic design. Design stories provide plenty of insights on how design works and how the field has been transformed by creative individuals Signs of the Times, July 1998 Readers come to understand what elements must coalesce to make certain ads, posters, packages, logos, and book covers take on a life of their own. The book delves into the origins of the swastika, what principles are key to effective propaganda, and what made Joe Camel so controversial Design Literacy: Understanding Graphic Design

Design Literacy: Understanding Graphic Design,Steven Heller,Karen Pomeroy,Allworth Press,1880559765,Art,Art & Art Instruction,Commercial Art,Graphic Arts - General,Graphic Design,Graphic arts,History

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