Emotion as Promotion

Emotion as Promotion

Editorial Reviews Book Description From innovative fonts and commercial logos to products and artists' books, the work of graphic design collective Thirst (3st) is unmistakable: dazzling in form, intellectually challenging, incorporating Real Human Presence, just over the edge of the Discomfort Zone. The first monograph on the design group, Emotion as Promotion is an exuberant manifesto, a collective autobiography, and a brutally honest heart-to-heart with the next generation of design. The volume showcases work known (designs for Gilbert Paper, Gary Fisher Mountain Bikes, Wired magazine, and Absolut vodka), unknown, and notorious. About the Author Rick Valicenti is the founder and principal of Thirst, an internationally recognized design consultancy founded more than twenty years ago. The firm is also known for typography and has designed a new font, Infinity, for this book.

Emotion as Promotion,Rick Valicenti,Monacelli,1580930972,Art,Art & Art Instruction,Design - General,Graphic Arts - General,Graphic Design,Themes, motives,Thirst (Firm),Valicenti, Rick,Computers / General

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