Fashion: From Concept to Consumer (7th Edition)
Editorial Reviews The publisher, Prentice-Hall Career & Technology Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience. --This text refers to an out of print or unavailable edition of this title. From the Back Cover
New and updated information in all four parts and 55 new photos:
FASHION FUNDAMENTALS
• Changing U.S. demographics
• New developments in globalization
• Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems
• New resources for color and design
• New information on fashion forecasting and market research
• Updates on fashion services, web sites, and publications
TEXTILES
• Newest fiber development including PLA corn fiber
• Trends in textile product development, production, and marketing
• Performance fabrics, digital printing, and new finishes
• New statistics and technical information
• New marketing strategies
• Garment packages
• New information on types of trims, threads, and elastics
MANUFACTURING
• Newest information on designers and international fashion centers
• New information on product development, merchandising, and scheduling
• Product data management systems
• Update on global sourcing and imports
• Mass customization
• Accessory designers and brands add apparel lines
• Accessories involvement with E-commerce and licensing
• New information on accessory product development and marketing
• New information on trade shows, updates on locations and timing of markets
• Runway vs. showroom
• Virtual showrooms
• Manufacturer/retailer relationships and automatic replenishment
RETAILING
• New information on categories, store ownership, and organization
• Retailing involvement in E-commerce
• Global expansion
• Newest buying strategies and procedures
• National brands vs. private label
• New retail marketing focus
Fashion: From Concept to Consumer (7th Edition)
Fashion: From Concept to Consumer (7th Edition),Gini Stephens Frings,Prentice Hall,0130335711,Art & Art Instruction,Business & Economics,Business/Economics,Careers - General,Clothing trade,Consumer Behavior - General,Decorating - General,Fashion,Fashion merchandising,Art / Design / General
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