Fashion Marketing

Fashion Marketing

Editorial Reviews Book Description Fashion Marketing covers the marketing curriculum using the fashion industry as the learning vehicle. Discussing topics such as fashion cycle, fashion economics, promoting a fashion image, and technology in fashion marketing, this text gives a perspective on how marketing shapes the future of the fashion industry and possible career opportunities. About the Author Dotty Oelkers is the former Career and Technical Education coordinator at the Fort Bend ISD in SugarLand, TX. She has co-authored two editions of SPORTS AND ENTERTAINMENT MARKETING, BUSINESS 2000: E-COMMERCE, and FASHION MARKETING. Dotty is now an educational consultant with her own firm, Developing Educational Solutions.

Fashion Marketing,Dotty Oelkers,South-Western Educational Pub,053843564X,Business & Economics,Business / Economics / Finance,Business/Economics,Industries - Textile Industry,Marketing - General,Business & Economics / Marketing / General

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