Getting the Word Out: The Artist's Guide to Self-Promotion
Editorial Reviews
Book Description
Unless an artist learns to promote his or her own self, promotion of one's work often goes undone - often after an immense amount of effort has gone into making of art. Getting the Word Out offers dozens of practical and effective ways in which an artist can obtain more exposure - through self-promotion. There are chapters on such subjects as: brochures and catalogs; getting your artwork into magazines; getting press coverage; getting onto radio and TV; speaking in public; traditional slide portfolios; videos; CD-ROM and other computerized documentation; organizing a panel discussion; artists' sourcebooks: are they for you?; creating a network of dealers; working with art consultants; publishing a book; publishing posters, notecards, and other multiples; using billboards, ride-alongs, and other alternative media; print advertising; and much more. In addition, there are revealing interviews with art professionals that will answer thousands of questions of importance to all working artists. (6 X 9, 288 pages, b&w photos)
From the Back Cover
Unless an artist learns to be a skilled self-promoter, promotion of the work often goes undone - even after an immense amount of labor and time has gone into the making of the art. Getting the Word Out offers dozens of practical and effective ways for artists to get more attention - through the fine art of self-promotion. Chapters cover such vital topics as: brochures and catalogs; getting your artwork into magazines; speaking in public; creating videos; working with art consultants; publishing a book; print advertising; composing grant proposals and much more. (8 1/2 x 11, 280 pages, b&w photos)Art Calendar, the premier business magazine for visual artists, has published hundreds of articles covering a variety of subjects of interest to working artists-the myriad exhibition venues available and how to get into them, marketing, planning, psychology, self-promotion, advertising, law, and much more. Art Calendar was founded in 1986 and is the only artist-run magazine in the United States. All of the people involved in producing it are artists or art advisers.
Getting the Word Out: The Artist's Guide to Self-Promotion,The Editors of Art Calendar Magazine,The Lyons Press,1558217304,Art,Art & Art Instruction,Art portfolios,Design,Development - Business Development,Entrepreneurship,Entrepreneurship Of Specific Groups,Fine Arts (Specific Aspects),Marketing,Reference,Selling,United States,Art / Commercial / Advertising
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