In the Groove : Vintage Record Graphics 1940-1960
Editorial Reviews Amazon.com Whaddya know--turns out size does matter. In this stunning collection of album cover art from 1940 to 1960, it is instantly apparent that despite the advantages CDs may have in the technology or convenience departments, vinyl albums--even based on their sheer proportions--have always been way cooler. This is especially true for this particular era, when cover art was truly an art form, with talented designers handcrafting individualized jackets influenced by surrealism, cubism, and modern artists of the day. And as Tony Bennett says in his preface, "they were large enough to make you feel like you were taking home your very own work of art."
Author Eric Kohler, a graphic designer and album cover artist himself, selected these 250 gorgeous covers from his own collection of over 3,000. He offers a captivating history of the early record industry, addressing the invention of the phonograph in 1877, the near demise of the industry due to competition with radio, and the rejuvenating introduction of the jukebox in 1935. Prior to Columbia Records' release of the 33 rpm vinyl LP in 1948, music fans were restricted to 78s--easily breakable, shellac-based records that could only hold four minutes' worth of music on each side. Victor Records made a competitive strike with the 45 (hence turntables with 33, 45, and 78 options), but its success was limited. Until the 1980s, the LP ruled the land with its roomy cardboard cover--a perfect canvas for artists.
Kohler's focus is on the graphic artists themselves--revolutionaries of the industry. Previously, albums had plain covers that advertised phonograph and record companies rather than performers. But when designer Alex Steinweiss entered the scene in 1939 (at the tender age of 23) he changed the business of cover art forever. Kohler illustrates the styles of eight such prominent cover artists--Steinweiss's trademark curly-scrawl script, Jim Flora's cartoonish images recalling Joan Miró and Paul Klee--with such accuracy that readers are able to immediately recognize and differentiate their work. Although the sun shone on these artists for only a brief time (the advent of photographic covers in the late 1950s all but obliterated their influence), these 20 years paint a fascinating portrait of popular music, modern art, and even business development. Best of all, Kohler serves up page after glorious, glossy page of big, beautiful album covers. --Brangien Davis Review
Reviews from: THE NEW YORKER
PULSE!
During the post-Swing record boom of the forties and fifties, young illustrators with a love of jazz, pop, and classical music invented the ultimate dream job: designing album covers for the likes of Xavier Cugat, Harry Owens and his Royal Hawaiians, and the Andre Kostelanetz orchestra. This arresting guide includes the best work of such designers as Alex Steinweiss, who was the first to put art on both 78s and LPs; the frenetic, Rivera-inspired Jim Flora; and Erik Nitsche, who brought cool Swiss design to record jackets before the onslaught of rock and roll.
by David Greenberger
Any look at a 20-year period of record covers will be subject to the taste of your guide. In the Groove: Vintage Record Graphics, 1940-1960 is blessed with an excellent shepherd-Eric Kohler is both knowledgeable about the era, and he exhibits uniformly excellent taste. The book features hundreds of covers, all in color. One chapter covers the '40s and three of its leading designers; another chapter handles the '50s and five of its pivotal practitioners (it was a growing field). From Jim Flora's humorous inventions to David Stone Martin's moody evocations of jazz, this book is filled with images that have become part of our culture's visual language. Erik Nitsche's work in the classical-music to look like. Compare his riveting work to classical-music field likewise set the tone for what we understand orchestral music to look like. Compare his riveting work to classical music's other art direction trend of simply obtaining the rights to a famous painting and plopping it in a border into the middle of the cover. This book should be in the hands of every music fan and every record-label art department. While we shouldn't try to relive the past, it's essential to remember its important lessons and inventions.
In the Groove : Vintage Record Graphics 1940-1960
In the Groove : Vintage Record Graphics 1940-1960,Eric Kohler,Tony Bennett,Chronicle Books LLC,0811821218,Album covers,Catalogs,Commercial Art,Genres & Styles - Pop Vocal,Graphic Arts - General,Music,Pop Arts / Pop Culture,Popular Music,Sound recordings,United States,Art / Graphic Arts
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