Introduction to Two-Dimensional Design: Understanding Form and Function
Editorial Reviews Communication Arts, January/February 2000 This is a very nice primer on those issues of two-dimensional design usually addressed in freshman foundation courses. A slim volume, amply illustrated, it succinctly explains the major aspects of formAfter defining terms, the author, a professor of design at Oregon State University, [discusses] why one might want to analyze formhe goes on to describegestalt, semiotic and information theories and the methodology of problem-solving formal questions. In a particularly well-organized chapter, he identifies the components of form and meaning, showing by small illustrations of dots and circles, formal principles of interaction, figure/ground, depth/perspective, equilibrium/asymmetric balance and othersA color section deals with aspects of form and color theory. Introduction to Two-Dimensional Design would not only be a great text for students and teachers of art and design, but the concepts might also come in handy for professionals seeking to solidify their own the! ories and explain or justify design decisions to others. Book Description A comprehensive introduction to the principles, issues, and uses of two-dimensional design In Introduction to Two-Dimensional Design, respected designer and educator John Bowers provides a solid foundation in timeless design principles that are immune to fads and trends. With the help of more than 160 revealing illustrations, he explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. He demonstrates how competing approaches to 2D designandmdash;including those based on intuition, play, chance, and empirical researchandmdash;can be used successfully, either alone or in combination. An excellent book for foundation design courses and a valuable working resource for artists and design professionals, Introduction to Two-Dimensional Design: Integrates applications from fine art, graphic design, architecture, interior design, and industrial design, as well as from nature and the vernacular landscape Covers the latest design technology, including video, Web design, and interactive media Features examples in context that provide the basis for methodical explanations of processes and outcomes Introduction to Two-Dimensional Design: Understanding Form and Function
Introduction to Two-Dimensional Design: Understanding Form and Function,John Bowers,John Wiley & Sons,0471292249,Art,Art & Art Instruction,Commercial Art,Design,Design & Drafting,Graphic Arts - General,Graphic Design,Techniques - General,Architecture / Design & Drafting,Art techniques & materials
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