Jetliner Cabins
Editorial Reviews Review "After reading this book you will have a deeper appreciation of what it takes to compete in this industry" (Airliners; 11/1/04)
It looks like a coffee table book; it could be; but it is much more. The author notes that "the aim of Jetliner Cabins is to survey just one small part of the vast legacy that we have inherited" from the Wright Brothers and "the development of the commercial-aircraft cabin environment from the late 1970s to the turn of the millennium."
Jennifer Coutts Clay notes further that the main topics "include product branding, the passenger experience, cabin maintenance and the marketing challenge and include comments from more than forty international specialists" relevant to their areas of expertise.
General Architecture and Design (2003) described Jetliner Cabins as "a visual and fascinating book that focuses on the interior designs of aircraft cabins and how the many challenges faced in the layout of such a tight space can be met with flair and brilliance." And "that successful designs are also integral to staying competitive."
The past and future design of aircraft reminds of an inscribed message on the front of the National Archives Building in Washington, DC: "What is Past is Prologue!" Or, more colloquially translated by a DC cabbie: "You ain't seen nothing yet."
The book breaks down within its four defined areas: Product Branding in 1st Class Luxury, Business Class Comfort, Economy Class Value and Aero Identity. Then, passenger experience as it is provided by Sky Lights, Dining a la Jet Set, Real-Feel Customer Touchpoints and Special Needs and what constitutes required Cabin Maintenance. Finally, there is the Marketing Challenge inherent in all these categories.
Barnaby Conrad's Pan Am, An Aviation Legend, explores Pan Am's contributions to many of the specifics of each of Jetliner Cabins three sections defining how the then marketing challenges were met by Pan Am. Although, as Jennifer Clay points out, "The airlines now seek to differentiate themselves by addressing individual passenger comfort," that comfort provided by Pan Am, as "the gregarious upstairs dining experience." And, with that, "the old-style dining in the sky made famous by Pan Am (which) still lives on in the movies and in the hearts and minds of all premium-fare passengers."
Pan Am was in the vanguard in the "irrevocable shift in the use of leather on board aircraft" introduced in "a dramatic navy blue leather-and-sheepskin seat-cover combination in the First Class cabin of its Boeing B747 fleet." And, at the same time Pan Am relaunched its Clipper Class as an exclusive Business Class cabin. Originally utilized on international operations, it was introduced on Pan Am's transcontinental route, when this was certificated. It is still recalled with fond memories by the legion of Pan Am customers.
In conclusion, questions are raised with the prospective introduction of the 555-seat Airbus A380 and the new challenges it will offer for an industry to remain competitive.
Jetliner Cabins is a treasure not only for its sheer beauty of design, its comprehensive superb photos and layout but also for an erudite text.
Editor's Note: Ms Clay's contributions to Pan Am livery and cabin design were nonpareil. (CLIPPER, A publication of the Pan Am Historical Foundation, Volume 10 Numbers 1-2, 2004)
"After reading this book you will have a deeper appreciation of what it takes to compete in this industry" (Airliners; 11/1/04)
"...wonderfully illustrated...makes for fascinating reading and looking..." (Airways, May 2004)
"...wonderfully illustrated with some great shots of the most kitsch interiors ever...an eclectic and imaginative journey..." (M2 Best Books, May 2004
"...richly illustrated...includes comments from more than 40 international specialists in the field..." (Prisma, xvii/80)
"...the publisher has provided a quality product...a must-read..." (Aircraft Interiors Magazine, February 2004)
"...a very detaile look...you will have a deeper appreciation of what it takes to compete in this industry..." (Airliners, May 2004)
"...a visual and fascinating focus on the interior designs of aircraft cabins..." (Airways, May 04)
"...lavishly illustrated...a must-read for anyone with a career in - or just a love of - aviation..." (British Airways News, 1st September 2005)
"...a must-see, must-read book that marries the world of commercial aviation with that of design." (Space, October 2005) Aircraft Interiors Magazine, February 2004 "...the publisher has provided a quality product...a must-read..." Jetliner Cabins
Jetliner Cabins,Jennifer Coutts Clay,Academy Press,0470851651,Aircraft Design And Construction,Architecture,Aviation - General,Interior Design,Interior Design - General,Interior Design - Professional Reference,Transportation,Aerospace & aviation technology,Architectural structure & design,Architecture / General
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