The Photographer's Guide to Marketing and Self-Promotion

The Photographer's Guide to Marketing and Self-Promotion

Editorial Reviews Amazon.com Marketing your photographic services is a whole new ballgame in the '90s. Piscopo, a seasoned photographer's rep, cuts through all the bull that comprises so many "how-to-sell" books and helps the reader assemble a personal marketing strategy that should go a long way toward achieving the desired results. She discusses publicity, direct mail, networking, how to research prospective clients and keep established ones coming back; she also covers the basics of computer hardware and software, and explains digital imaging in depth. Midwest Book Review This second edition provides a significant change from the 1987 original, reflecting new steps to successful promotion of commercial photography. Enjoy a fine guide which tells how to work in an uncertain economic market. The Photographer's Guide to Marketing and Self-Promotion

The Photographer's Guide to Marketing and Self-Promotion,Maria Piscopo,Allworth Press,1880559242,Business / Economics / Finance,Business methods,Commercial Photography,Marketing,Marketing - General,Photo Techniques,Photography,Reference

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